If you are in business then you obviously do marketing - but is it working hard for you?

How To Write Sales Copy That Sells!

Every business produces marketing material. Whether you create it in house or pay a marketing expert to create it for you, you need to know the secrets to creating great copy.

Bad copy could be costing you a lot of money. Bad copy means reduced conversion rates, which in turn means increased cost of customer acquisition. No business can afford to spend money on marketing that isn't working.

And there is the problem – how do you find out why it isn’t working?

To improve it you need to split test your copy and make changes to see which version converts better – but that assumes you have got some decent copy to start with and that you have a basic understanding of what to change.

Realistically you need to start further back to understand what usually makes great copy in the first place.

Did you know that there are 12 structural elements to every sales letter? And 8 persuasion techniques that need to be in your copy – somewhere? Even if you don’t write sales letters, you still need to know which of these elements are the most important for your brochures and advertisements.

It is said that copywriting is salesmanship in print. How would you like to be able to read any marketing material and instantly be able to identify which techniques were being employed? If you could how would that change the marketing that you do?

I am mainly know for helping businesses to increase their profits. What only a few of my clients know is that I also do copywriting – because I only do it for existing clients and I have never advertised my copywriting services.

But if you think about it, marketing is at the core of what I do. I ensure that the product offering is correct and targeted to the right audience – and then ensuring that you can sell it to that audience.

You can have the best product in the world, but if nobody knows about it, or if you don’t tell them about how good it is then no one will buy it and you will go broke. But how do you tell people without seeming big headed?

That’s why you need to understand the secrets behind great copywriting.

I have studied some of the greatest copywriters out there such as Gary Halbert, John Carlton, Jay Abraham, Dan Kennedy, Ray Edwards and many others.

What strikes me about these top copywriters is how much they have in common when it comes to structuring a sales letter, or any kind of advertising. So I have synthesised what I have learned from each of them to create this seminar for you.

With these techniques you could read all your competitors marketing material and instantly see how their product offering and value proposition was constructed. Imagine taking what you learn and applying it to your marketing material!

This is not a copywriting course!

Let me be clear – this seminar will not turn you into a professional copywriter. What it will do is give you an instant grounding in copywriting so that you can recognise it when you see it. It will help you to write better copy, at least to check that your structure and flow are correct, which will increase your ability to craft something that will convert better.

If you use a professional copywriter it will allow you to talk to them in their own language. You will begin to understand why they ask you some of the questions that they do.

Great copywriting is an art form. But like all art there is an underlying structure and techniques that make your art better.

If you are in business and use any kind of marketing material, don’t you owe it to yourself to make the most of it?

Getting your marketing material produced is expensive. Brochures can cost many thousands of pounds. Sending out direct mail shots is also expensive. Even putting an advert in the paper can set you back a few hundred pounds.

To get the maximum return on your investment you want copy that converts.

A good copywriter can cost you up to £600 a day!

That translates into several thousand pounds for a website or a sales letter for direct mail.

By understanding what they need – by understanding the basics of copywriting – you can cut down the amount of time they need for your project. Even better you could draft out a rough edit and just get them to add the magic. A much cheaper option, which could save you hundreds of pounds.

To get that knowledge on a five day course could cost you over £2500. And sure they will go into a lot of depth, but is that actually what you need? Probably not.

If you are like most of my clients, what you need is to understand the fundamentals – and that’s exactly what this seminar delivers.

All of this is delivered in a seminar format that you control, so that you can go at your own pace. If you have signed up for my free business levers course you will know about this incredible technology and how it makes learning easy.

But wait, in addition to the user friendly seminar you will also get:

This means that you can watch the presentation and highlight areas in the transcript that are important to you. It also means that you can review the presentation on your mp3 player or in your car.

Although this information will be worth hundreds of pounds to you, that’s not what I am going to charge you. You can gain access to this information right now in the form of a digital download for only,

£47

That is less than the cost of a single decent advert in your local paper. How many extra sales would you need to get a return on this small investment.

Now I could offer you some sort of fast action bonus, or a discount if you act now, but I’m not going to. I respect you too much to do that. But when you watch the seminar you will find out how these techniques work!

I know that understanding the fundamentals of copywriting will help to boost your business by improving your marketing and increasing your customer base. So I have set a very affordable price for the seminar.

 

You get everything in an easy to download format. Click on the button below to buy your copy now! Payment is handled by PayPal, The Internet's most popular payment processor. I use PayPal because it is trusted by millions of people every day to buy what they want on the internet. You Don't Need A PayPal Account To Use PayPal. Your payment details are not shared with me or stored on my site, so you can be sure that your payment details will be safe.

 

 

*This is a downloadable product. Images are for illustration purposes only